Play SIMON® On the Empire State Building on Halloween

The iconic landmark launches www.Simon-Live.com, an interactive live game with its tower lights

New York, NY, October 30, 2020 – The Empire State Building (ESB) today announced ESB SIMON®, a new way for families and fans of the Building to join together for a good time as they play the iconic game on ESB’s world-famous tower lights. This Halloween, grab your favorite trick-or-treater and compete LIVE as we take Hasbro Gaming’s fast-paced memory game, SIMON, to new heights.

If you are lucky enough to have one, you can use your view of ESB and join the Building live! In addition to its annual spooky lighting, ESB will test your memory with increasingly complex dynamic patterns in the game’s signature blue, green, yellow, and red as players vie for their name on the live game leaderboard and ultimate bragging rights. Up to 100,000 people can play at once, and the game will be live on the Building from 8:00 p.m. until 9:00 p.m.

How to play:

  • Between 8:00 p.m. and 9:00 p.m. on Halloween night, if you’re in New York or New Jersey, look out your window or find your favorite (socially-distanced) view of ESB and open www.Simon-Live.com on your phone. Click on the “let’s play” button and wait for a live game to start. Not local? You can still access the site to play along on your phone.
  • Watch levels of the Empire State Building flash in a series of colors and tones. Tap the Building on your device to repeat the pattern correctly. The longer you play, the more complex the sequences. Make a mistake? No problem! You can keep playing until the game is over.
  • For every correct answer, players climb further up the Empire State Building. Each wrong answer knocks you down. Try to make it to the top of the Building and the top of the leaderboard!

Need to brush up on your memory skills? www.Simon-Live.com will launch Infinite Play mode on October 30 to provide players the chance to practice ahead of the big event on Halloween night. Challenge your friends and family to a friendly game to see where you rank. Infinite Play mode is available any time a live show is not running.  But be careful! In Infinite Play mode, one wrong answer and your game is over.

“The Empire State Building is always looking for new ways to have our fans interact with us. This Halloween, we are excited to share a fun way to engage with not only locals with a view of the tower, but with people across the world,” said Jean-Yves Ghazi, President of the Observatory. “While Halloween may look different this year, ESB SIMON® will be a bright light in an otherwise spooky night.”

For more information, please visit http://www.esbnyc.com, www.Simon-Live.com, and http://www.facebook.com/empirestatebuilding

Hasbro Gaming and all related terms are trademarks of Hasbro.

Media Contacts:

Alexandra Chernin | 212.736.3100 | achernin@empirestaterealtytrust.com

Bianca Pappas | 212.736.3100 | bpappas@emprestaterealtytrust.com

Empire State Realty Trust Leases 212,154 Sq. Ft. to Centric Brands at the Empire State Building

New York, NY (October 21, 2020) – Empire State Realty Trust, Inc. (NYSE: ESRT) (“the Company”) announced today that the Company signed a direct lease with Centric Brands for 212,154 square feet at the Empire State Building (ESB).  The space was previously leased to Global Brands Group and occupied by Centric Brands under a sublease.  

“As part of Centric Brands’ reorganization, they considered all their options for their offices. It is gratifying that they chose to restack and make a long-term commitment to ESB.  The deal could not have happened without the tremendous cooperation of all parties, from Centric management, to Global Brands Group, Alvarez & Marsal, and JLL. We look forward to our continued relationship with Centric Brands as they grow,” said Anthony E. Malkin, Chairman, President & CEO of Empire State Realty Trust.

“We are pleased to sign a direct lease with Centric Brands, which reflects their commitment to maintain their workplace at the Empire State Building,” said Thomas Durels, EVP, Real Estate. “As an early leader in Indoor Environmental Quality and the first owner of a commercial real estate portfolio in the U.S. to achieve the WELL Health-Safety Rating for Facility Operations and Management, we are open for business and pleased to see our tenants return to the office.”

Peter Riguardi, Joseph Messina, and Cynthia Wasserberger from JLL represented Centric Brands in the transaction. Landlord representation was provided by Anthony E. Malkin, Ryan Kass, and Shanae Ursini from ESRT.

“As part of Centric Brands’ reorganization, they considered all their options for their offices. It is gratifying that they chose to restack and make a long-term commitment to ESB.  The deal could not have happened without the tremendous cooperation of all parties, from Centric management, to Global Brands Group, Alvarez & Marsal, and JLL. We look forward to our continued relationship with Centric Brands as they grow,” said Anthony E. Malkin, Chairman, President & CEO of Empire State Realty Trust.

“We are pleased to sign a direct lease with Centric Brands, which reflects their commitment to maintain their workplace at the Empire State Building,” said Thomas Durels, EVP, Real Estate. “As an early leader in Indoor Environmental Quality and the first owner of a commercial real estate portfolio in the U.S. to achieve the WELL Health-Safety Rating for Facility Operations and Management, we are open for business and pleased to see our tenants return to the office.”

Peter Riguardi, Joseph Messina, and Cynthia Wasserberger from JLL represented Centric Brands in the transaction. Landlord representation was provided by Anthony E. Malkin, Ryan Kass, and Shanae Ursini from ESRT.

MEDIA CONTACT:      

Empire State Realty Trust

Alexandra Chernin | (212) 736-3100 | achernin@empirestaterealtytrust.com